Appeal to Your Audience in a Human Way
A concept known as “pain points” is something we can all relate to in a human sense due to our flawed and inconsistent experiences in life. Appealing to an audience with helpful tips, solutions and useful information within your niche with effective ad copy will most certainly drive reaction and, more importantly, action.
Wasting time on copy that applies to nothing and no one is not only a waste of your time because of the effort you put into creating it, but it even becomes a superfluous activity once there is no one to actually read or use it.
Also, there is something to be said to applying these helpful topics into titles that will expedite the emergence of importance to your audience easily. For instance, “18 Secrets About Antiviral Herbs You Need To Know.” A title like this will reveal unknown or hidden concepts that you may not have thought of before; another attention grabbing portion of a title like this is the number that leads the title. Studies show that using numbers to share details, reasons, ideas or whatever will drive the click ratio significantly more than a title that lacks this important feature.
Play On Their Emotions
Using emotional tactics to appeal to an audience with something that will “hit home” for them will establish an organic connection between you and the customer and between the customer and the product without them even knowing it. It is important, however, to implement this strategy in relation to your product and what it can potentially do for the customer.
And, when we say emotion, this does not only mean tears and sadness; anger, joy and laughter will always be found in the realm of effective, emotional copy that drives sales. Humor is our personal favorite!
Fear The Ad Copy
Okay, that may be taken too literally, but fear is a devious yet effective tactic when creating copy. Not to say that when you scare someone genuinely, they will buy whatever you are selling; however, using fear in a clever way can certainly generate an interesting reaction to copy and posts.
Take a look at this title: “5 Spices To Avoid During Pregnancy,” now, you cannot tell me that ant expecting mother will not be curious as to what they should be avoiding in order to keep their child healthy and happy. In this particular niche, it is quite simply to manipulate the minds of moms in a clever, yet still informative way that is keeping them and their babies healthy.
It’s All About You
You, as in the audience, are the primary target. Therefore, the more personal you keep copy to make each customer feel special, the more it will feel effective, genuine and real. Essentially, our products are meant to provide relief or solutions to every day issues, correct? By targeting in specifics, you can make each individual customer feel important just like a good sales person would. Why wouldn’t you want your copy to reflect this?
Now, that we have given you some tips to successful copy that will drive sales, it is your turn to make it happen. Remember, something that is helpful within your niche utilizing emergence and importance that targets specifics and personalizes the message will bring you success in the copy world. Good luck!