Hashtag It Up
Honestly we’re surprised that “pound it” did not become the catchphrase of the hashtag, but that is the besides the point.
The simple # sign is so much more than its perceived worth and we’re coming to realize that just how much this symbol does in the competitive world of social media.
Not only is the hashtag not a trend, but it’s becoming a staple in social media that reaches millions utilizing strategy, awareness and brand recognition.
Here are our 7 reasons to hashtag it up:
- Using one or two hashtags on a post will boost brand recognition significantly through an organized system of social media outlets.
- Hashtags will extensively increase your ability to be found online, especially by your target audience. According to a study, exclusively on Twitter, tweets with hashtags are twice as likely to be seen, found or retweeted.
- By limiting the amount of hashtags in your post to appear more focused and composed, the quality of the hashtag itself and the potential reach will increase dramatically; it is important not to overdo the hashtags.
- Hashtags function as links to search queries; so in a way, we are ultimately fooling people searching similar things to our niche into stumbling upon our sites or social media accounts. Genius, right?
- Hashtags subconsciously relay a more relatable business personality and can bridge gaps between consumers and organizations with humor and positive vibes.
- Utilizing social media trends with hashtags will link accounts with thousands or millions of followers to your account through “similar interests” and will increase your ability to promote brand awareness.
- Instagram is another great social media outlet to implement hashtags as they are categorized with other people that have posted the same #sundayfunday or whatever it may be, which will, of course, increase your ability to be recognized on a larger scale.
Watch The Way You Tag
It is also important to mention that, although hashtags can be significantly productive in promoting, sales, brand recognition and awareness and all that jazz, you must watch what you say. Considering you are dealing with the top trending action on social media that can potentially reach millions, the last thing you want is to be attached to or associated with a negative hashtag or one that can easily be taken out of context.
If you have not already been hashtagging the living daylights out of your posts on Twitter, Instagram, Google+, Tumblr and whatever other social media outlet minus Facebook, get to it and start promoting that brand you’re so proud of!