When it comes successful online marketing, Search Engine Optimization or SEO is one of the most important factors. In the past, SEO was much simpler. Effective SEO was all about including the right keywords in your content to help search engines identify your material as the best match against the keywords in the query. Today, search engines have become much smarter focusing more on content quality with respect to the searcher’s intention. The way users interact with links helps determine the quality of the content. In other words, relevant, unique, interesting content that captures viewers and maintains their attention is crucial for search engine optimization.