Affordable Digital Marketing Solutions for Small Businesses
Okay, let’s start with what we know. We know that we live in a digital world. To succeed as a small business, a dynamic online presence is a must. Online visibility is absolutely essential in order to let prospective customers know you exist. After all, if people don’t know you exist, it doesn’t matter how incredible your product or service is. Today’s environment makes it unlikely for a business to succeed relying solely on word-of-mouth and foot traffic. Instead, success necessitates the use of an effective, comprehensive digital marketing strategy. Chances are, as a small business owner, you are very much aware of this fact. However, acknowledging your need for a digital marketing campaign doesn’t mean it’s necessarily easy to develop and implement the most appropriate strategy for your unique needs.
Chances are, as a small business owner, you’re an expert in your field, but limited time, money and manpower often make it challenging to develop and maintain your online brand. The vast number of available digital marketing tools and programs can prove overwhelming when it comes to knowing what to choose to achieve maximum benefit within your budget.
To assist you, we have composed a list of cost effective digital marketing tools that we believe provide useful insight and digital marketing value for small business owners trying to manage their online presence. It is important to note that a successful digital marketing campaign aligns with your overall business goals. Your online presence introduces your brand to potential customers, so you want to communicate the right message in a way that speaks to and engages your intended audience. When considering which tools to use, first consider your specific goals. Choose tools that will most effectively assist you in achieving those goals. Also note that not every program is designed to work together. Do your due diligence to pick the right combination of tools and programs that best fit your business model. Always remember, we are here to help! If you need assistance or simply have a question, feel free to reach out! We would love to help you achieve your online marketing goals and maximize revenue!
25 Cost Effective Digital Marketing Tools for Small Businesses
Google Analytics – As king of the internet, it only makes sense that Google would develop one of the most valuable and powerful web analytics applications. Google analytics allows site owners to see and track overall site traffic, conversion rates, marketing campaign performance, attribution, customer demographics and behavior. There is no better source for analytics data then the tech-giant that developed the most used search engine in the world.
Carthook – There is nothing worse than nurturing a lead to the point of sale and then losing them. Carthook combats that problem directly by automatically tracking and emailing shoppers who add products to their cart but do not complete the checkout process. This automated cart recovery tool pays for itself by recovering an average of 15-20% of abandoned carts.
Hootsuite – One of the most popular social media management tools. Hootsuite enables you to manage all your social media platforms on one simple to use dashboard. It also includes message scheduling features and social ROI measurement. Hootsuite is a convenient, easy to use tool to help you get the most out of your social media platforms.
Instagram – A social platform small businesses can utilize to increase brand awareness and connect with their target audience. It provides a savvy way to network and stay a part of the conversations that mean the most to your business.
Adroll – Adroll is one of the most effective site and contextual retargeting programs on the market. The Adroll dashboard is years ahead of the competition offering a wide range of metrics and reporting features. This is a great program for most forms of retargeting; however, we don’t recommend it for those focusing on search retargeting.
Campaign Monitor – Campaign Monitor made our list due to their powerful API and API documentation. When it comes to releasing new features, they tend to be slower than many other email search providers; however, we like their sleek, easy to use interface.
Mailchimp – Is by far the most user- friendly email service provider (ESP) on the market. In addition to being one of the more affordable solutions, their scalability, straightforward interface & wide range of features set them apart from other ESPs. Other providers allow for better design options, but overall, Mailchimp gives you the most bang for your buck. We recommend them to clients that manage email marketing efforts internally.
JustReachOut – If you are looking for a blogger or journalist relevant to your industry, look no further- JustReachOut provides an affordable solution to help you get in touch with & pitch the right people. You can search keywords, competitors, niches, publications, and more to find exactly who you’re looking for. It provides an affordable, do-it-yourself alternative to PR firms.
Gravity Forms – Gravity Forms is a relatively inexpensive plugin that allows you to easily create custom forms for your WordPress website. You can create beautiful, advanced forms and easily insert them into your website. It’s the one-stop-shop for building any type of form.
Yotpo – A user-generated content marketing platform that allows you to easily collect, organize & share user reviews. It’s a great way to let happy customers promote your brand for you. You can utilize positive consumer feedback to increase sales and create greater brand awareness.
Kuia – Is a great tool to gain greater insight when it comes to managing your leads. You can create individualized, interactive content that illustrates specific information about your leads. Custom reports help you evaluate data to find better, more qualified leads and easily share the information learned with the rest of your team.
Hellobar – Is a powerful lead generation tool to help you gather email and subscriber information. It provides an alternative to aggressive often annoying popups designed to attract subscribers. It’s unobtrusive static bar allows you to display a specific message to readers without distracting them from your regular content.
Yoast – Yoast is perhaps one of the most popular, well-known WordPress plugins designed to make SEO easy for everyone regardless of your knowledge base. As a simple, straightforward and descriptive tool, it is the perfect companion for every website.
SEMrush – SEMrush is a powerful, versatile SEO tool that allows users to view various metrics to gain insight into their competition and better understand the general market. The information it provides is useful for developing a more effective digital marketing strategy.
Buzzsumo – Is an incredible tool for identifying what types of content are most popular for a given keyword, topic or subject area. It provides detailed information highlighting shares and backlinks, so you know which platforms to utilize for specific types of content. You can identify key influencers and analyze the competition. In addition, it serves as an awesome brainstorming tool to help you come up with relevant content ideas that your readers are interested in.
Unbounce – Unbounce is a useful tool for creating engaging, SEO optimized landing pages for those without any design and developer experience. You can build, optimize and launch custom landing pages for any campaign without knowing how to code. It’s a great tool that allows you to track conversion and ROI.
Canva – Canva is another useful design tool for those with limited design & development knowledge. It allows you to easily create custom designs for web and print. You can create your own brochures, advertisements, marketing emails, logos, business cards, posters, etc., that can be published virtually anywhere.
Videolean – This service allows you to easily create and edit explanatory videos that introduce and describe your business. You can create introductory videos, showcase products and services you provide, and easily edit them yourself online.
Mention – Mention monitors over 1 billion sources daily to provide real-time information about your brand, your products and your competition. By monitoring social media, news, websites, blogs, forums, etc., Mention enables you to gain valuable information about your brand and your competition. It’s a fantastic market research tool that provides precise market research. It can help you increase brand awareness, attract clients, and improve your online reputation.
Kissmetrics – Kissmetrics is a behavioral analysis platform that marketers can use to attract, maintain and grow business. By providing actionable metrics, you can learn more than “what.” You can analyze data to uncover who and why to improve your strategy.
Rightly Written – Rightly Written is a content writing service that allows you to hire writers to create engaging content on virtually any topic you choose. “Content is king” when it comes to whitehat SEO and this service lets you purchase content that you can publish and share on whatever platforms you choose.
Notify – Notify is a jQueary plugin that provides you with fully customizable notifications to keep you up-to-date on what matters to you.
Crowd Reviews – Crowd Reviews is a fantastic educational tool that provides authentic customer reviews on software and service products. Its a great product research tool to find unbiased information on whatever products and services you are looking for. They do not allow for paid or sponsored reviews. Instead, they provide no nonsense, truthful customer feedback to help you find the best product or service for your unique needs.
Twitter – When used correctly, Twitter is a popular and useful business tool to help you build a bigger network, increase brand awareness and converse with your target audience. Twitter can also provide you with valuable insight into what is of current interest to your customers. Share interesting, valuable content to engage with clients and prospective clients. Providing valuable information is crucial to gaining followers and fostering relationships.
Facebook– Facebook is another powerful business tool when it comes to increasing brand awareness and generating interest surrounding your brand. Consistent, engaging posts that are relevant to your industry provide opportunities to establish your company as a credible industry expert in your field. Creating a free business page is a great first-step when it comes to promoting your business. It allows you to connect with existing customers and reach out to prospective customers.
We hope you found this helpful! Please feel free to ask questions or share your experience using any of these tools or programs. If there are other cost effective digital marketing tools you’ve found to be helpful, please contribute!